Article: The Power of Purpose: How Charitable Giving Strengthens the Insights Community

It's wonderful to be featured in the Greenbook's Executive Insights series in an article on "The Power of Purpose: How Charitable Giving Strengthens the Insights Community" alongside James Whaley, CEO of OvationMR and Steve Quirk, President of Quirk's Media and Marketing Research Education Foundation MREF covering our recent Esomar 2025.💡 Here's a snippet:
"The conversation also addressed a growing hesitation among companies to give publicly, amid political polarization and concerns about reputational risk. Tanya's advice: start with the why. She says that if you’ve defined your mission and communicated your values, you can withstand scrutiny. “Authenticity and alignment can help buffer you against any potential risks.” Every partnership carries risk, but the benefits of giving, to society and to your own people, far outweigh it."
📖 Read the Greenbook article here: https://www.greenbook.org/insights/executive-insights/the-power-of-purpose-how-charitable-giving-strengthens-the-insights-community

🌍 See the Esomar 2025 session here: https://youtu.be/e_AcaPL-wsg?si=tQS1UJ7yySAfXkZ4