Tanya Pinto

Research leadership across Microsoft Copilot, Microsoft 365, and worldwide education, shaping enterprise AI strategy and the future of productivity.

• Shaped enterprise AI monetization through the Metered AI Changes More Than Cost program, reframing how Microsoft communicates AI value beyond price and informing metering strategy across the Microsoft 365 Copilot portfolio.
• Drove Copilot adoption strategy through Unlocking Copilot Adoption and Enterprise Use Cases for Agents, surfacing workflows and barriers for product and go-to-market priorities.
• Co-led enterprise role-journey mapping with Copilot Engineering, Research, and Design, producing end-to-end role and industry maps that informed product direction and role-based impact.
• Delivered PowerPoint + Copilot feature-impact research that drove a design change to the Designer chat pane and informed work to win back lapsed PowerPoint users.
• Established future-of-work research through AI Natives - A Beacon for What’s Next, The Growth of AI Transformation Roles, and enterprise video studies covering creation, consumption, accessibility, and multimodal preferences.
• Built the Excel Advisors Panel with 115+ global customers and a 25+ member higher-education panel to support previews, pilots, qualitative research, and segmentation.
• Led Worldwide Education research across the United States, Canada, the United Kingdom, Germany, and India; redesigned the internal SharePoint Research Hub containing hundreds of reports.

Founded and leads a volunteer-run 501(c)(3) public charity connecting donors with trusted grassroots organizations serving vulnerable children.

• Leads strategy, fundraising, partnerships, field reporting, and donor communications for programs supporting food, shelter, water, refugee assistance, and education.
• Built long-term local partnerships across 14 countries, including programs feeding more than 1,000 children daily and projects that established two schools.
• Raised more than $1 million for children’s programs and produced more than 100 videos to share partner work and field stories.

Founded a consulting practice offering big-agency research, brand, cause-marketing, and communications expertise with an agile partner network.

• Advised Lagardère, Tribal Brands, Pfizer/Emergen-C, charity: water, UNHCR, Save the Children, and World Vision International.
• Supported World Vision International brand work across food, maternal health, WASH, and humanitarian emergency affairs; moderated a Food Security Forum at World Food Programme headquarters in Rome.
• Produced 60+ field videos across Ethiopia, Somalia, Senegal, and Zambia, and led communications for the OneGoal sports-and-cause consortium associated with the FIFA/AFC Qatar 2022 World Cup.
• Managed brand refresh and growth strategy for organizations including HighGround Advisors, a $2B+ asset manager serving nonprofits.

Thirteen years of brand, account-planning, and campaign leadership across CPG, B2C, B2B, technology, and nonprofit clients.

• Led integrated campaigns across television, print, radio, outdoor, and digital, including a Super Bowl television spot.
• Managed Nokia launches and Travelocity expansion across the United States, Canada, and the United Kingdom, leading budgets up to $30 million and cross-functional teams of 20+.
• Founded the agency’s cause-marketing practice and brokered long-running partnerships, including Auntie Anne’s and Alex’s Lemonade Stand, which has raised millions for pediatric cancer research.